Logo Element - Dr. Kraus & Partner

Achieving innovative strength through an innovation roadmap

Success Factors of Innovation

The four key qualities for innovative strength

Unser Unternehmen ist innovativ führend wenn wir
The term "innovation" is understood and defined differently depending on the sector and competitive environment. The common thread is that employees are the decisive factor for innovation and the market success of organizations and companies, with their knowledge and ideas, their commitment and trust – depend on them more than ever in today's knowledge and information society.

By working with our customers on numerous innovative and change projects over many years, we have identified and defined the four key qualifications for innovation and four levels of innovation maturity:
  • Anticipation
  • Creativity
  • Knowledge
  • Implementation
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When the wind of change is blowing, some build windmills and others build walls."
(Chinese proverb)

When we are consulted

Consulting around innovation

Marktumfeld von Innovationen
Trends must be identified and market developments must be anticipated

This is where we put your innovative strength to the test with an innovation check. How exactly is your innovation culture faring?

Together, we will examine whether your culture allows for innovative behavior or whether, for example, incorrect or insufficient patent regulations actually hinder the generation of new ideas. Do your processes promote innovation or inhibit it? The analysis of our consultants makes it clear what needs to be worked on.

New products, technologies and business models must be developed.

We work with you to release the creativity of your team. You develop attractive ideas for new products, services and business models. Together, we design islands of creativity that create the space and opportunity for employees to develop new ideas. This is an important change in the corporate culture, which presupposes many topics of change management.

Innovation should reach the market quickly and successfully.

Innovation does not happen in a vacuum. Iterative approaches, sharing knowledge and collaboration are just as much a part of it as a good idea - In fact, they are a mandatory prerequisite. In recent years, agile project management has established itself in this field. Beyond the scrum, there are ways and means to incorporate agile ideas into an innovation process. As experienced change and project management consultants, we accompany you on your way to securing the success of your business in an increasingly complex market.
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We have often experienced that we were not able to introduce innovative products as quickly as we wanted to because there were skills gaps in production and in sales. I'm glad that we now have a radar system that is updated every six months to prevent this and proactively take the necessary measures!"

Curious to find out more about our methods?

Innovation Tool Box

A brief insight into the toolbox and our consulting services

On the one hand, the subject of innovation is usually a hard economic factor. Most companies still live off their past ingenious ideas or must constantly invent new ones in order to maintain their position in the market.
On the other hand, it is a highly emotional subject. Ideas are generated by people, the right framework must be created, the consumer often only talks about emotions and the pride of employees in the company is increased by ingenious products or services.

From design thinking to innovation congresses, there are many different approaches for dealing with the topic of innovation. A few basic methods, which we use in our workshops and consultations, are provided below as method cards for your inspiration.

Innovation over the Course of Time

Ways to generate innovation

Bild Wege Innovationen zu generieren
The ability of a company to be innovative is and remains a permanent challenge, but is the most important condition for achieving sustainable, satisfactory returns. Processes and products that lead an organization or a company to success have already been developed and can therefore lead to failure tomorrow or at least produce less growth and fewer yields. Therefore, innovations lay the foundation for all future success. Change is the prerequisite for innovation. Well-accompanied changes in the behavior of employees and an understanding of the success factors of innovations is the key - We will advise you well.

Successful companies do not need crises as a "change for innovation". Their innovative competence is part of their culture and is at least of the same importance as providing high-quality services or products. Communication is the essential core for companies to carry out the "change for innovation". The current level of innovation understanding and innovation varies depending on the competitive environment and the respective industry. The common thread is that employees, with their knowledge and ideas and their commitment and trust, are the decisive factor for innovation and the market success of organizations and companies – in today's knowledge and information society more than ever before. The development of innovation is described in below in three phases:

Phase 1: Closed Innovation (20th Century)

"Not invented here!”

This phase was characterized by a strong focus on the internal research and development department. Technical planning and market research were the core competencies, ideas from outside of the company were not pursued because "they were not invented in the company!" The innovative solutions were technically very advanced, but customers often did not even ask for them. Nevertheless, these inventions were often successful because they were better than the competition. But the world is changing…

Phase 2: Open Innovation (New paradigm)

"Proudly found elsewhere!”

The second phase started with the Internet boom and is called "Open Innovation". This phase is characterized by openness, which enables thinking outside the box and creates crowd sourcing projects where internet users can contribute their ideas to the business innovation process. This phase is still contemporary and immensely increases the number of new ideas. Due to this abundance of new ideas and their complexity, it often takes a long time to come to market. The ability to work as an open system is often still completely missed, fears of losing the protection of the IP regularly bring this open approach to a halt. Nevertheless, open innovation often produces more sophisticated and cheaper innovations than Phase One.

Phase 3: Collective Innovation (21th Century)

"Come together!"

The new phase of "collective innovation" is characterized by an expanded approach to generate innovation, based on the experience of the first two phases.
  • It combines internal and external know-how and ideas in all phases of the innovation process in a systematic way (not only in the phase of idea generation).
  • It takes into account both the technical and emotional dimensions of innovation, such as the Chinese Ying Yang symbol, where one side cannot exist without the other (and this combines laboratory activities with effective online projects and inspiring stakeholder dialogues).
  • It bundles business model innovations as well as product & service innovations (the more sophisticated a business model is, the more profitable the new solution will be).
  • It has a short-term as well as a long-term perspective.

Essentially, collective innovation is the application of collective intelligence in the area of innovation. It activates the "swarm dynamics" for creating new values for the customer, increasing the value of your company and contributing to the social responsibility of the company!

COllective INnovation (COIN) is the new currency of the economic system

Disruptive Innovation

A disruptive innovation is a type of innovation that may completely replace an existing technology, product or service.

Disruptive innovations are usually found at the lower end of the market and in new markets. The new markets are usually emerging unexpectedly for established suppliers and are of no interest to them, especially because of their initially small volume or customer segment. They can show strong growth over time and completely or partially supplant existing markets or products and services.

A bit of an older example is the digital camera, which at first was not convincing in terms of quality with its poor resolution, but was gradually developed to such an extent that it has almost completely replaced the analogue camera nowadays.

A more recent example is the TESLA. An electric vehicle that is technologically much more advanced than most other electric vehicles by notable manufacturers on the market has been developed with crowdfunding.
There are even prognoses that state that electric cars could replace vehicles with internal combustion engines.

Read yourself smart!

Reading Tips

Our favourite books on the subject of innovation

Below is just a small selection of our most favorite books on innovation. The bookshelf of a consulting firm is usually completely stocked, but here we only want to list the books on the subject of innovation that are most affordable.

Methodology for Innovation

Innovation means creation. Combining the things we already know and creating something new.
Both require ideas. It is also clear that ideas cannot be forced, they need a framework in which they can unfold. This, of course, includes an atmosphere in which all participants are able to happily and freely give way to their thoughts. The ideas that emerge are initial opportunities for future innovations - but how many ideas turn out to be unrealistic, useless or even contradictory? Here, creativity models can help by directing the generated ideas to innovations.