Achieving innovative strength through an innovation roadmap
Case Study on Innovation
Success Factors of Innovation
The four key qualities for innovative strength
By working with our customers on numerous innovative and change projects over many years, we have identified and defined the four key qualifications for innovation and four levels of innovation maturity:
When the wind of change is blowing, some build windmills and others build walls."
When we are consulted
Consulting around innovation
This is where we put your innovative strength to the test with an innovation check. How exactly is your innovation culture faring?
Together, we will examine whether your culture allows for innovative behavior or whether, for example, incorrect or insufficient patent regulations actually hinder the generation of new ideas. Do your processes promote innovation or inhibit it? The analysis of our consultants makes it clear what needs to be worked on.
New products, technologies and business models must be developed.
We work with you to release the creativity of your team. You develop attractive ideas for new products, services and business models. Together, we design islands of creativity that create the space and opportunity for employees to develop new ideas. This is an important change in the corporate culture, which presupposes many topics of change management.
Innovation should reach the market quickly and successfully.
Innovation does not happen in a vacuum. Iterative approaches, sharing knowledge and collaboration are just as much a part of it as a good idea - In fact, they are a mandatory prerequisite. In recent years, agile project management has established itself in this field. Beyond the scrum, there are ways and means to incorporate agile ideas into an innovation process. As experienced change and project management consultants, we accompany you on your way to securing the success of your business in an increasingly complex market.
We have often experienced that we were not able to introduce innovative products as quickly as we wanted to because there were skills gaps in production and in sales. I'm glad that we now have a radar system that is updated every six months to prevent this and proactively take the necessary measures!"
Curious to find out more about our methods?
Innovation Tool Box
A brief insight into the toolbox and our consulting services
On the other hand, it is a highly emotional subject. Ideas are generated by people, the right framework must be created, the consumer often only talks about emotions and the pride of employees in the company is increased by ingenious products or services.
From design thinking to innovation congresses, there are many different approaches for dealing with the topic of innovation. A few basic methods, which we use in our workshops and consultations, are provided below as method cards for your inspiration.
Innovation over the Course of Time
Ways to generate innovation
Successful companies do not need crises as a "change for innovation". Their innovative competence is part of their culture and is at least of the same importance as providing high-quality services or products. Communication is the essential core for companies to carry out the "change for innovation". The current level of innovation understanding and innovation varies depending on the competitive environment and the respective industry. The common thread is that employees, with their knowledge and ideas and their commitment and trust, are the decisive factor for innovation and the market success of organizations and companies – in today's knowledge and information society more than ever before. The development of innovation is described in below in three phases:
Phase 1: Closed Innovation (20th Century)
"Not invented here!”
Phase 2: Open Innovation (New paradigm)
"Proudly found elsewhere!”
Phase 3: Collective Innovation (21th Century)
- It combines internal and external know-how and ideas in all phases of the innovation process in a systematic way (not only in the phase of idea generation).
- It takes into account both the technical and emotional dimensions of innovation, such as the Chinese Ying Yang symbol, where one side cannot exist without the other (and this combines laboratory activities with effective online projects and inspiring stakeholder dialogues).
- It bundles business model innovations as well as product & service innovations (the more sophisticated a business model is, the more profitable the new solution will be).
- It has a short-term as well as a long-term perspective.
Essentially, collective innovation is the application of collective intelligence in the area of innovation. It activates the "swarm dynamics" for creating new values for the customer, increasing the value of your company and contributing to the social responsibility of the company!
COllective INnovation (COIN) is the new currency of the economic system
Disruptive innovations are usually found at the lower end of the market and in new markets. The new markets are usually emerging unexpectedly for established suppliers and are of no interest to them, especially because of their initially small volume or customer segment. They can show strong growth over time and completely or partially supplant existing markets or products and services.
A bit of an older example is the digital camera, which at first was not convincing in terms of quality with its poor resolution, but was gradually developed to such an extent that it has almost completely replaced the analogue camera nowadays.
A more recent example is the TESLA. An electric vehicle that is technologically much more advanced than most other electric vehicles by notable manufacturers on the market has been developed with crowdfunding.
There are even prognoses that state that electric cars could replace vehicles with internal combustion engines.
Read yourself smart!
Our favourite books on the subject of innovation
Methodology for Innovation
Both require ideas. It is also clear that ideas cannot be forced, they need a framework in which they can unfold. This, of course, includes an atmosphere in which all participants are able to happily and freely give way to their thoughts. The ideas that emerge are initial opportunities for future innovations - but how many ideas turn out to be unrealistic, useless or even contradictory? Here, creativity models can help by directing the generated ideas to innovations.